5 Essential Email Templates for Professional Photographers

5 Essential Email Templates for Professional Photographers

Whether you are an established photographer or just launching your photography business, email templates are an investment that should be on your to-do list shortly after you’ve built your website and established your client experience flow. Customizable email templates allow you to not only copy and paste the same information over and over, they also allow you to create custom workflows for each of the collections or niches you serve. By utilizing email templates you will save hundreds of hours of email and client management time per year. This will allow you to spend all of that extra time shooting more clients and advancing your business in other ways.

Here are 5 Essential Email Templates Every Professional Photographer Needs:

46 Email Templates for Wedding Photographers

Professional wedding photographers need email templates. The client experience for a bride and groom is often lengthy, sometimes lasting 1-2 years. Because of this, wedding photographers need to make sure they have multiple touch points with your clients to keep the relationship active and communication lines open. When couples hire you, they aren’t just hiring you for the wedding day experience. They are hiring you for the experience you have to offer them from deposit forward.

Newly engaged couples don’t want to write photographers a $3,000 check just to be forgotten for 8+ months. They want to be educated, talked to, checked in on. It is your responsibility as a professional photographer to provide them with an all-encompassing, white-glove experience, start to finish. If you want to raise your prices or charge a premium for your work, your client experience has to reflect there. Therefore, email templates, wedding questionnaires, and business FAQ templates, are a necessity to not only being prepared, but charging higher prices.

There are multiple emails that should be included in the pre-wedding email workflow, each of which I have pre-written for you in this comprehensive 46-email templates for wedding photographer workflow. This workflow isn’t just a set of random emails you have to put together yourself. The wedding photographer workflow is a comprehensive series of emails, reminders, and tasks neatly stitched together in the perfect order to give every one of your clients the top experience possible. Furthermore, it’s 100% customizable. You can decide to use it as-is, or modify pieces and parts to customize it for your brand.

This professional wedding email templates/workflow includes:

• Client Inquiry Sequence (11-Emails)
• Post Booking and Wedding Sequence (35-Emails)

43 Email Templates: Wedding Photographer

42 Email Templates for Portrait Photographers

Portrait photographers client experience differs slightly from professional wedding photographers. The client experience is often shorter and many times doesn’t allow for delays in sending out important information. Clients need the information you have to give them in a timely manner so that they can be as prepared as possible for their session. This means Session and Style Guides, Portrait Client Questionnaires, and all session information has to be delivered within only a matter of days. Not only that, with built-in annual reminders, re-booking your clients every year becomes a cinch!

There are multiple emails that should be included in the portrait client experience, each of which I have pre-written for you in this comprehensive 42-email templates for portrait photographer workflow. This workflow isn’t just a set of random emails you have to put together yourself. The portrait photographer workflow is a comprehensive series of emails, reminders, and tasks neatly stitched together in the perfect order to give every one of your clients the top experience possible. Furthermore, it’s 100% customizable. You can decide to use it as-is, or modify pieces and parts to customize it for your brand.

This professional portrait email templates/workflow includes:

• Client Inquiry Sequence (13-Emails)
• Post Booking and Portrait Sequence (29-Emails)

42 Email Templates: Portrait Photographer

41 Email Templates for Newborn Photographers

Newborn photographer’s clients are some of the most unique in the industry. They are frequently new parents who don’t have any idea as to what having a newborn even entails, let alone what a newborn photography experience feels like. As such, newborn photographers need to

There are multiple emails that should be included in the newborn client experience, each of which I have pre-written for you in this comprehensive 41-email templates for newborn photographer workflow. This workflow isn’t just a set of random emails you have to put together yourself. The newborn photographer workflow is a comprehensive series of emails, reminders, and tasks neatly stitched together in the perfect order to give every one of your clients the top experience possible. Furthermore, it’s 100% customizable. You can decide to use it as-is, or modify pieces and parts to customize it for your brand.

This professional newborn email templates/workflow includes:

• Client Inquiry Sequence (12-Emails)
• Post Booking and Newborn Sequence (29-Emails)

41 Email Templates: Newborn Photographer

26 Email Templates for Mini Session Photographers

Even if you only photograph mini sessions once a year having a easy to use, copy-and-paste set marketing and email sequence for clients will end up saving you hours of time and money. With the marketing sequence included your mini sessions will sell out even faster than before, I have included a 4-day marketing roll-out which delivers a short-term offer to your current email list, thus creating an incentive to book quickly and immediately. It works so well, many of my clients now only send this email sequence and never pay a dime for advertising!

There are multiple emails that should be included in the mini session client experience, each of which I have pre-written for you in this comprehensive 26-email templates for newborn photographer workflow. This workflow isn’t just a set of random emails you have to put together yourself. The mini session photographer workflow is a comprehensive series of emails, reminders, and tasks neatly stitched together in the perfect order to give every one of your clients the top experience possible. Furthermore, it’s 100% customizable. You can decide to use it as-is, or modify pieces and parts to customize it for your brand.

This professional mini session email templates/workflow includes:

• Spring Marketing Sequence (3-Emails)
• Fall Marketing Sequence (3-Emails)
• Inquiry Response (2-Emails)
• Post Booking and Mini Session Sequence (18-Emails)

26 Email Templates: Mini Session Photographer