No matter how similar any two businesses are, they will not/should not have the same vision, model, or roadmap. This is the #1 reason cookie-cutter (the: I found success in my photography business by doing XYZ and you can too) business systems/education will fail you. Read on to discover how to run a successful business for photographers, and watch out for roadblocks!
One: Non-Transferable
Just because one photographer/educator found success in their business it does not mean the same system will work for your photography business. If one photographer finds success, it doesn’t automatically make them an expert in running all photographer’s businesses everywhere! You will be setting yourself and your business up for disaster by applying a copy-and-paste business approach.
Advice: Stick to a tried and true business coach. Someone who has experience helping lots of photographers succeed in many locations and niches.
Two: Derailment
Your business is tailored to your passion, your niche, your location, and your style, taking “pre-recorded” advice on “how to find success” can actually waste your time and lead you astray.
Advice: Stick to photography education that teaches you the fundamentals of photography business, and strategies that you can take and implement within your business. NOT success stories that sell you “I made 6-figures by doing xyz” as those methods are often not applicable to your special business.
Three: Irrelevance
Your photography business should be built around you and your vision. Be careful with educators, coaches, and courses that try to push their style, vision, and branding as it not only will continue to make the industry less diversified, but it can also redirect your business and lead to second-guessing of systems and strategies that may have been previously setting you apart.
Advice: Find a business coach and education that give you the skills and strategies of successful business, and make it easy to implement and customize them within your business.
Four: Investment
What do you have to lose? You ultimately have the last say as to whether you do something in your business, but part of running a business is investing IN your business and YOUR education. Be conscious, assertive, and responsible.
Advice: Find a business coach or mentor who is invested in YOU, not just in making a profitable side-hustle selling their success. Do your do-diligence, research, read the reviews and testimonials, compare one person’s advice to another.
Five: Be Prepared
Running any type of photography business means preparing yourself for the successes and the failures. You aren’t going to win all the races, but examining your options and the relevance of the advice you are given will prepare you for making the best decisions you possibly can in the long run.
Advice: Running a photography business is hard. What if you could save yourself thousands of hours of hardship, frustration, and slow business growth by investing in core business education or a solid business coach? What if you took away even the smallest amount of knowledge, skills, and strategies from that investment (for the cost of shooting one or two sessions) wouldn’t it be worth it?
One Comment
So true! For any kind of business!