How to Name Your Photography Business

How to name your photography business. Business for Photographers Blog. Naming your photography business. Business coach for photographers.

How to Name Your Photography Business for Professional Photographers

Whether you’re just starting out, or you’re rebranding your existing business, figuring out how to name your photography business can be challenging. You want to choose a name that feels like it represents you, stands out from the crowd, AND is professional. I know, easier said than done, right?

Here are a few tips to help you name your photography business: 

ONE: Keep it Short and Sweet

You want your clients to be able to remember your business name and easily pass it along to their friends and family. So, even though you may be tempted to go for a long creative name that is significant to you, try your best to resist the urge. Keep your photography business name around 1-3 words. Longer business names tend to be overwhelming to clients and easily forgotten. Furthermore, having a long business name may make grabbing your URL and social titles more difficult.

TWO: Keep Your Photography Business Name Flexible

When you first start out as a photographer, you may fall into the wedding photography niche and absolutely love it. But, as time goes on, you may want to shift into family, newborn, or maternity photography. So, even though you might love your current niche, consider choosing a name that can evolve and grow with you. You don’t want to be stuck with “Rainbow Wedding Photography” if you’re trying to pivot into newborns down the road.   

THREE: Stay on Brand

Once you choose a name, write it down. Examine it from all angles. Will it look good on a website page, a business card, or even on branded materials? Is it easy to read? Is it easy to spell? Not only does your photography business name have to sound appealing, but it needs to look appealing as well. Your business name will be on EVERYTHING, so it’s important that it’s visually attractive and easy to read when it’s written out. 

FOUR: Should You Use Your Personal Name

YES. Using your personal name, or some version of it, in the naming of your photography business is a great idea. It would would ensure that your business name is unique and memorable (unless you have an incredibly common or incredibly elaborate name) to you and your location. This option also ensures that your business name will stay versatile if you choose to change niches or directions down the road. 

The only downside (or at least something for you to consider) that comes with naming your business after yourself, is that your name is now associated with your business. So, if a client searches for your business through google or social media, they may come across your personal pages. If this isn’t a problem for you, great. But if you are active on social media, you may want to consider a different name, or at least tweaking it so clients can’t connect the dots. You could also use your first and middle name, or a middle and last, if you want to keep your personal life personal but still want to use some version of your name in your photography business name. 

When it comes to choosing a name for your photo business, don’t stress. If you’re having a hard time, sit down and brainstorm keywords. Write down keywords that you feel represent you personally and your business goals. Before you know it, the perfect business name will jump right off of the page.

Looking for more business advice? Check out this guide to starting your photography business OR grab an attorney-drafted Contract from the shop!

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I’m Kara

I HELP photographers BUILD BUSINESSES THEY LOVE

Through my best-selling courses, thriving 1:1 tailored coaching experience, professional done-for-you business services, and powerful business templates, I inspire and empower photographers to take control of their businesses and realize that “Wow, I can do this!”

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Kara Hubbard, Business Coach for Photographers, Photographer Educator, Owner of Tografy, Ozo Coffee Branding

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Kara Hubbard, Business Coach for Photographers, Photographer Educator, Owner of Tografy, Whole Foods Branding

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I’m Kara Hubbard

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Through my best-selling courses, thriving 1:1 tailored coaching experience, professional done-for-you business services, and powerful business templates, I inspire and empower photographers to take control of their businesses and realize that “Wow, I can do this!”
 
I do this by teaching photographers how to run their businesses and not how I successfully ran my own. I firmly believe that with proper business education and tailored resources anyone can build a life and business they love through the incredible art of photography.

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Kara Hubbard, Business Coach for Photographers, Photographer Educator, Owner of Tografy, Ozo Coffee Branding

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