How to Name Your Photography Business for Professional Photographers
Whether you’re just starting out, or you’re rebranding your existing business, figuring out how to name your photography business can be challenging. You want to choose a name that feels like it represents you, stands out from the crowd, AND is professional. I know, easier said than done, right?
Here are a few tips to help you name your photography business:
ONE: Keep it Short and Sweet
You want your clients to be able to remember your business name and easily pass it along to their friends and family. So, even though you may be tempted to go for a long creative name that is significant to you, try your best to resist the urge. Keep your photography business name around 1-3 words. Longer business names tend to be overwhelming to clients and easily forgotten. Furthermore, having a long business name may make grabbing your URL and social titles more difficult.
TWO: Keep Your Photography Business Name Flexible
When you first start out as a photographer, you may fall into the wedding photography niche and absolutely love it. But, as time goes on, you may want to shift into family, newborn, or maternity photography. So, even though you might love your current niche, consider choosing a name that can evolve and grow with you. You don’t want to be stuck with “Rainbow Wedding Photography” if you’re trying to pivot into newborns down the road.
THREE: Stay on Brand
Once you choose a name, write it down. Examine it from all angles. Will it look good on a website page, a business card, or even on branded materials? Is it easy to read? Is it easy to spell? Not only does your photography business name have to sound appealing, but it needs to look appealing as well. Your business name will be on EVERYTHING, so it’s important that it’s visually attractive and easy to read when it’s written out.
FOUR: Should You Use Your Personal Name
YES. Using your personal name, or some version of it, in the naming of your photography business is a great idea. It would would ensure that your business name is unique and memorable (unless you have an incredibly common or incredibly elaborate name) to you and your location. This option also ensures that your business name will stay versatile if you choose to change niches or directions down the road.
The only downside (or at least something for you to consider) that comes with naming your business after yourself, is that your name is now associated with your business. So, if a client searches for your business through google or social media, they may come across your personal pages. If this isn’t a problem for you, great. But if you are active on social media, you may want to consider a different name, or at least tweaking it so clients can’t connect the dots. You could also use your first and middle name, or a middle and last, if you want to keep your personal life personal but still want to use some version of your name in your photography business name.
When it comes to choosing a name for your photo business, don’t stress. If you’re having a hard time, sit down and brainstorm keywords. Write down keywords that you feel represent you personally and your business goals. Before you know it, the perfect business name will jump right off of the page.
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