How to Choose the Best SEO Keywords for your Photography Website
Kara Hubbard
here are some tips on how to choose the BEST SEO keywords for your photography website:
Brainstorm
Your keywords are going to set you apart from other photographers in your niche. So obviously, choosing “photographer” as a keyword isn’t going to get you very far with Google. Sit down and make a list. Ask yourself, who are your ideal clients? What are they searching for when they set out to find a photographer? For example, if you specialize in elopements, the keyword “elopement photographer” would be a good place to start. It’s okay if your keyword list is super broad at first, the more keywords and phrases you write, the more specific your list will get.
Next, get local. What area are you based in? Where do your clients live? Are you willing to travel? Now you can add, “travel elopement photographer” or “Colorado elopement photographer” to your list.
Last but not least, think of your FAQs. FAQs from your photo clients are an amazing source for SEO keywords. What do clients ask you the most? Let’s stick with our previous elopement photographer example and add, “best places to elope in Colorado,” or “top elopement spots in the U.S.,” if you’re willing to travel. Once you have a solid list, you can build off of the words and phrases you already have. This list will be the base of your SEO keyword toolkit.
Research
Yes. I know. Finding the perfect list of SEO keywords for your photography website is starting to get a bit time consuming, BUT I promise it will be worth it! Once you have this list in your back pocket, you’ll be able to save it, use it, or add to it whenever you need to, so hang in there.
When researching your keywords, start with Google. Try typing one of the keywords from your list into Google and see what pops up. This is a great way to see what people are searching for in connection to your particular keyword. Look and see what websites are coming up. Is there a different version of your keyword that would work better? This may also give you more ideas for keywords to add to your photography website.
BONUS TIP: clear your cache and cookies before using Google for research to make sure that the suggested results aren’t influenced by previous searches.
Aside from using Google, there are a ton of free keyword tools out there that you can use to make sure you’re on the right track. Ubersuggest has a free version of their plug-in that you can add to your browser. To use it, you simply type a keyword into Google and Ubersuggest automatically gives you a list of related keywords on the right side of your browser’s results page. Tools like these could give you a better idea of what potential clients are searching for.
Now, I wouldn’t be a very good photography business coach if I didn’t let you in on a little SEO-boosting secret. Blogs are a fantastic way to boost your SEO. Consistent blogging gives you the opportunity to load your website with ideal keywords. I know, blogging is also time consuming, but I can help with that! Contact me to find out how you can get monthly (or weekly) SEO-friendly blogs pre-written for your website.
Hopefully, I was able to help untangle the confusing web that is SEO keywords. If you have any other photography business questions, or want to chat about blogging, click the button below to schedule your free consultation call today!