PHotographers, no matter where you are in your business journey, hire a photography business coach.
Hi There! My name is Meredith McCann, and I'm a motherhood and birth photographer based in Austin, TX. Recently, I hired a photography business coach, and it’s been an extremely positive experience. Seriously, I want to scream it from the rooftops for aspiring photographers, or even successful photographers who are feeling burnt out, get yourself a business coach. Now, hiring a coach doesn’t mean you can step back from your business, you absolutely have to roll up your sleeves and do the work, but I promise it is WORTH IT.
I was lucky enough to connect with Kara Hubbard who owns TOGRAFY, a coaching business dedicated specifically to photographers. During our very first phone call, I knew Kara was the coach for me. She told me exactly what I needed to hear about my business, not necessarily what I wanted to hear. If your goal is to grow, then hearing the truth (no matter how brutal) is essential. Here are my 5 reasons why I think you should hire a business coach for your photography business:
Increase in revenue
All of us want to make more money, right? If I’m being honest, before hiring Kara I was in a bit of a rut. I could only go so far in my current market without making some serious changes to my business. Since implementing her proven business strategies, I’ve had a 400% increase in revenue, and I’m booked out well into the future! Again, I had to put in the work to make it happen, but it really paid off and will continue to pay off in the long run.
Increase in quality leads
Not only am I booking more clients, but I’m booking more of my ideal clients. Kara really helped me to hone in on who my ideal client is. Once you know who your ideal clients are, you can cater your business and marketing to them, which results in more quality leads. I would say my conversion has gone up 100% since implementing Kara’s strategies. The clients that are inquiring are booking almost every time. Knowing my ideal client also encouraged me to not take it personally when someone doesn’t book with me. They just weren’t my ideal client, and that’s okay.
I have saved myself so much time by hiring a photography business coach. In the beginning, I put in the time to implement Kara’s changes, and my business has been running smoothly ever since. Kara’s automated workflows and her effective email scripts have been a huge timesaver. Instead of worrying if I’ve followed up with a client, I have peace of mind knowing the workflow is doing its job. I’ve even had clients leave me reviews on Google stating how smooth their experience was from start to finish. I now have 25 five-star reviews!
A coach will help you realize your worth
Kara’s pricing calculator was a HUGE wake up call. I had no idea that I was pricing myself so low. I wasn’t factoring in all of the work I did behind the scenes. My job as a photographer doesn’t end after the photo session, and just because clients don’t see that work doesn’t mean they shouldn’t have to pay for it. Hiring a business coach helped me to realize that I am worth it, and the right clients will be willing to pay for the quality of work that I produce.
Last but not least, hiring a business coach for my photography business has made me more consistent with my branding. Before I hired Kara, I knew I wanted to be branded as a motherhood photographer, but I was struggling to communicate that brand to my clients. When you own a business, it’s really difficult to step outside and see things through your client’s perspective. Something that may be really obvious to me, might not be obvious to my ideal client, so brand consistency is key. Kara also talked with me about where to market myself to find those ideal clients, and she presented me with ideas I’ve never even thought of.
Interested in working with Kara?
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