Turn BRowsers into clients: Add these 3 things to your Website's home page
Let’s talk websites. In our digital culture, building a solid website for your business is essential for recognition, growth, and success. There is a lot of debate out there about which page of your website is the most important, but in my opinion, it’s definitely your home page. It’s the first thing your potential clients see when they land on your page. Your home page should feel like sigh of relief. An end to their endless search. Your potential clients should say, “Finally! A photographer who gets me!” when they land on your home page. So, here are 3 things to include on your websites home page to ensure that browsers become clients:
Problem & Solution
Put yourself in your clients’ shoes. Searching for the perfect photographer is a lot of work. There are a lot of things to consider before choosing “the one.” So, it’s essential that you show your potential clients that you completely understand the problem that their facing. Empathize with them and make them feel heard. Once you’ve done that, offer them a specific solution that they can’t say no to. This is where the sigh of relief comes in. You want your potential clients to feel like they’ve finally found their photographer. They should feel like their search is over and be encouraged to explore your website further rather than moving on.
Sure, sometimes you’ll get lucky and you’ll be the first website a client visits, but in most cases, a client will come across your website after looking at 50 others. So, what sets you a part from the masses? After offering your solution, tell your potential clients why they should choose you over another photographer. What makes you different? What do you have to offer that other photographers don’t? This can be where you tell them about what it’s like to work with you. Tap into their emotions and paint a picture of what their experience will be like. Photographers are a part of the customer service family, so it’s ALL about the experience!
CTA (Call to Action)
This is an important one. Because what good is all of that work if there isn’t a next step? Be sure to include a CLEAR call to action on your home page. What do you want browsers to do next? Sign up for an email list? Contact you? Let them know! Tell them with very clear language how they can get in touch with you or learn more information. Make this step as easy as possible. They should be able to get in touch with you (or sign up for your email list) with one simple click.
There is definitely an art to website copywriting, and I know from experience it can be a bit overwhelming to try and tackle yourself. If your website isn’t converting it needs an upgrade, TOGRAFY can help! I have a copywriter on my team that can edit or rewrite the copy for your entire website. Remember, you don’t have to do everything alone! For more information on copywriting services, click here and scroll down to the copywriting options.