WHy every photographer should be blogging for their business
Here is some blogging help for photographers (you know...to get you unstuck ;)):
Consistent blogging provides an seo boost
Search engine optimization (SEO) is an intense and overwhelming concept. To put it simply, SEO is the process of optimizing your business’s website so that it can rank higher in search engine results. There are so many factors that contribute to a website’s SEO ranking, and companies will spend big bucks on hiring experts to make sure their site is SEO-friendly.
So, how does blogging help with SEO? Let’s be honest, I know that as a photographer/small business owner, you don’t necessarily have thousands of dollars to spare on SEO optimization (especially during a global pandemic). Blogging is an inexpensive way to boost your website’s SEO by providing search engines with valuable content. Search engines love to provide new and relevant content to searchers. Other than plugging in a few important keywords that your clients may be searching for, blogging is fairly straightforward and doesn’t require a ton of SEO knowledge. To learn about which keywords are best for your photography business, check out my article “How to Choose the Best SEO Keywords for your Photography Website.” Keywords are super important, but basically, as long as you’re providing valuable content, your blogs will be found by search engines.
Blogging establishes a connection with your potential customers
When clients ask you to be their photographer, they aren’t just investing in your service, they’re investing in you! People want to feel that connection with the person (or persons) behind the business. They want to know your story. What is important to you? What do you want your customers to know? What value can you offer them before they hand over a single penny?
Blogging is an extremely conversational form of writing, so in a way, you’re talking to your potential customers through your articles. Consistent blogging allows you to build trust, provide value, and cultivate that necessary connection from business to buyer.
Blogging crEATES THE OPPORTUNITY FOR SHARING (free marketing)
Do you know you need to be blogging but don’t have the time to invest in doing it consistently?
I have an INCREDIBLE copywriter on my team who handles all of my client's custom blogging - whether you want sessions blogged out or evergreen content, she's got you covered (PS - It's cheaper than you think!)!!!