Photography Business Names: A Complete Guide

four tips for naming your photography business, business coach for photographers, education, marketing

Whether you’re just starting out, or you’re rebranding your existing business, figuring out how to name your photography business can be challenging. You want to choose a name that feels like it represents you, stands out from the crowd, AND is professional. I know, easier said than done, right? Here are a few tips to help you choose a name for  your photography business:

Keep It Short and Sweet

You want your clients to be able to remember your business name and easily pass it along to their friends and family. So, even though you may be tempted to go for a long creative name that is significant to you, try your best to resist the urge. Keep your photography business name around 1-3 words. Longer business names tend to be overwhelming to clients and easily forgotten.

Keep It Sustainable

When you first start out as a photographer, you may fall into the wedding photography niche and absolutely love it. But, as time goes on, you may want to shift into family photography or maternity/newborn photography. So, even though you might love your current focus, choose a name that can evolve with you. You don’t want to be stuck with “Rainbow Wedding Photography” if you’re trying to pivot into another niche down the road.

Make Sure It’s Visually Appealing

Once you choose a name, write it down. Examine it from all angles. Will it look good on a website page, a business card, or even a t-shirt? Is it easy to read? Not only does your photography business name have to sound appealing, but it needs to look appealing as well. Your business name will be on EVERYTHING, so it’s important that it’s visually attractive and easy to read when it’s written out.

Using Your Name

Using your personal name, or some version of it, in your photography business name is often a great idea. Using your personal name would ensure that your business name is unique and memorable (unless you have an incredibly common or incredibly elaborate name). This option also ensures that your business name is versatile if you choose to change paths down the road.

The only downside (or at least something for you to consider) that comes with naming your business after yourself, is that your name is now associated with your business. So, if a client searches for your business through google or social media, they may come across your personal pages. If this isn’t a problem for you, great. But if you are active on social media, you may want to consider a different name, or at least tweaking it so clients can’t connect the dots. You could also use your first and middle name, or a middle and last, if you want to keep your personal life personal but still want to use some version of your name in your photography business name.

When it comes to choosing a name for your photo business, don’t stress. If you’re having a hard time, sit down and start writing keywords. Write down words that you feel represent you and your business goals. Before you know it, the perfect business name will jump right off of the page. 

Share this post

Leave a Reply

Your email address will not be published.

I’m Kara

I HELP photographers BUILD BUSINESSES THEY LOVE

Through my best-selling courses, thriving 1:1 tailored coaching experience, professional done-for-you business services, and powerful business templates, I inspire and empower photographers to take control of their businesses and realize that “Wow, I can do this!”

search the blog

Kara Hubbard, Business Coach for Photographers, Photographer Educator, Owner of Tografy, Ozo Coffee Branding

Hey Photographers!

let me HELP you BUILD a BUSINESS you LOVE

Schedule your free 30-minute strategy call to discuss a DIY project, DFY service, or the Tailored Coaching experience!

featured posts

post categories

MEET KARA

Kara Hubbard, Business Coach for Photographers, Photographer Educator, Owner of Tografy, Whole Foods Branding

hi there!

I’m Kara Hubbard

LET’S GET TO KNOW EACH OTHER

Through my best-selling courses, thriving 1:1 tailored coaching experience, professional done-for-you business services, and powerful business templates, I inspire and empower photographers to take control of their businesses and realize that “Wow, I can do this!”
 
I do this by teaching photographers how to run their businesses and not how I successfully ran my own. I firmly believe that with proper business education and tailored resources anyone can build a life and business they love through the incredible art of photography.

KARA

popular posts

Kara Hubbard, Business Coach for Photographers, Photographer Educator, Owner of Tografy, Ozo Coffee Branding

Free Business Course for Photographers COMING SOON

Tografy’s a la carte business courses for photographers will be launching in 2022, get on the waitlist to have access to Tografy’s first ever free business course for photographers, PLUS over ten additional courses!

Scroll to Top

a little gift for you...

20% off your first purchase in 

The Photographer’s Business Shop

[]