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coaching and services

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ONE-ON-ONE COACHING EXPERIENCE

Hey All!  I only offer photography business coaching to a very limited number of clients per month. This is a red carpet service for those who want fast and efficient results. If you're feeling stuck in your business and not sure the next step to take, need someone to break down your business "overwhelm" into baby-steps, this is for you.

This is a one-on-one journey that will take you from where you are stranded to where you want to be at an accelerated rate.  So let's sit down, grab a cup of coffee and have a (virtual) chat about YOUR dreams and aspirations for your photography business.  

You can view a number of the services and descriptions that myself and my team offer below!  

Kara-Hubbard-On-Couch-With-Coffee-Mug, business coach for photographers, business help, natural light photography, grey couch,
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Not quite ready for one-on-one coaching -
NO WORRIES!
All of the a la carte SERVICES are listed below

PRICING for PHOTOGRAPHERS

pricing help for photographers, business coach, how to price your work, pricing audit

pricing and collection audit


• Review current pricing for collections and albums
• Research local and national competitors in your niche(s)
• Complete 2-3 phone calls with discussion covering:
           • Ideal client
           • Current client experience
           • Ways we can increase and improve client experience
           • Benefits of traditional pricing model vs. a la carte pricing model
• Complete 1 Zoom call with discussion covering:
           • Final audit results with new pricing models
           • After completion of the phone call series, and assigned homework I will analyze the information               and present final results during a Zoom meeting
• Delivery of pricing audit excel template for your future reference and use

pricing audit calculator template


• Perform your OWN pricing audits and collection restructures
• EXTREMELY powerful Excel template which allows you to calculate your:
           • Cost of Doing Business
           • Expenses
           • Profit Projections
           • New Pricing Structures in ALL Niches 
• With this calculator you will stay organize, in control, and have the flexibility to change and audit your   
   pricing whenever you see fit

pricing help for photographers, business coach, how to price your work, pricing audit

MARKETING for PHOTOGRAPHERS

marketing plan and strategy creation


• Overarching Marketing Plan
    • Create an overall marketing plan including social media marketing, advertising, and local vendor 
       relationships that will expand your brand identity in your new local market
• Complete 2-3 phone calls in which we will cover and discuss:
    • Social Media
       • What to post, how often to post, tagging
    • Social Media Paid Advertising
       • What type of ad to run, who to target
    • Relationships
       • Creatively fostering vendor relationships in your market
    • Pinterest
       • A mini-session crash course on best practices for Pinterest for photographers

marketing for photographers, social media help, business coach photographers, pinterest help
pricing help for photographers, business coach, how to price your work, pricing audit

facebook business manager one-on-one zoom session


•  Need help setting up Facebook Business Manager?   Tired of wasting hours on You Tube and Google 
   trying to trouble-shoot? This is for you! Get every question answered in real time and stop wasting
   your life away! 
•  Includes 1-2 Zoom calls which will cover:
           • How to setup Facebook Business Manager 
           • How to setup your Pixel and link it to your site
           • How to setup, manage, and run an ad
           • Q and A at the end to answer any questions or troubleshoot any problems you may be
             experiencing
•  NOTE:  Facebook Business Manager is the parent umbrella/platform that houses all ads for Facebook
   and Instagram.  This is not teaching you how to "promote" a post - but to actually build the "back-end" 
   of your ad and run it to a target audience for the best return on your investment 

lead magnet development 


• Lead Magnet is that free item or service that you offer to your potential clients in return for their
   contact information to build your email list for growth and marketing.
• Brainstorm, research, and define a list of topics for your future lead magnet 
•  Includes 2-3 phone calls which we will cover and discuss:
    • Ideal client 
    • Goal setting 
    • Where your lead magnet will be placed, how it will be marketed, and what funnel needs to be setup   
       in order to support it
• Delivery of a list of topics to utilize for your lead magnet development and marketing 
• Design a simple PDF with your new lead magnet OR design and format the copy into Flodesk

lead magnet for photographers, how to create a lead magnet, what is a lead magnet, help, photographers, business coach, lead magnet ideas, growth and marketing for photographers

flodesk one-on-one help session


•  Need help setting up Flodesk? Tired of wasting hours on You Tube and Google trying to trouble- 
   shoot?  This is for you!  Get every question answered in real time and stop wasting your life away!
•  Includes 1 phone call which will cover:
           • How to set up Flodesk - domain, brand, email etc.
           • How to create emails 
           • How to create and set up forms
           • How to create, setup, manage, and run workflows 
           • How to set up your audience and segments 
           • Q and A at the end to answer any questions or troubleshoot any problems you may be
             experiencing
•  NOTE:  Flodesk is an incredible email marketing tool for photographers as it is completely drag and 
   drop - allowing you to showcase your images perfectly!

flodesk setup 


•  Design and setup SIX forms/landing pages, you have the choice between inline, popup, or full page
•  Design and setup ONE welcome email 
    •  This email will welcome your new followers to your photography business and either deliver a lead
        magnet OR simply outline the expected relationship 

flodesk setup, help, coupon, landing page help, welcome email creation, workflow setup, copy and content creation, copywriter, photographer

flodesk marketing plan development 


•  Includes 3 phone calls which will cover:
           • How utilize Flodesk to foster growth in your email list 
           • Brainstorm unique and creative topics to utilize as content in your email marketing 
           • Frequency of engagement 
           • Social media advertising, marketing, and your email list 
           • Any other topics you wish to address in relation to email marketing and your business

flodesk custom educational content creation - 10 emails


• Includes 1-2 phone calls which will cover:
      • Brainstorm unique and creative topics and content to utilize in your email marketing 
      • Niches to be focused upon
      • Frequency of engagement 
•  Create the COPY and CONTENT for 10 emails on the approved topics 
•  FORMAT the copy and content into your emails and LINK the workflow together 

flodesk custom emails, flodesk setup, help, setting up, custom marketing, photographers, copy and content creation, workflow help and creation

flodesk sales campaign content creation - 10 emails 


• Includes 2-3 phone calls which will cover:
      • Brainstorm unique and creative topics and content to utilize in your email marketing
      • Niches to be focused upon
      • Frequency of engagement
• This is an entire sales sequence, meant to foster growth and sales of your services.  This sequence
   will be built into ONE complete workflow, versus the educational content which can be split over
   multiple niches and workflows
• Create the COPY and CONTENT for 10 emails on the approved topics
• FORMAT the copy and content into your emails and LINK the workflow together 

social media ad design and setup


• Includes 1-2 phone calls which will cover:
      • Brainstorm unique and creative topics and content to utilize in your email marketing 
      • Niches to be focused upon
      • Frequency of engagement 
•  Create the COPY and CONTENT for 10 emails on the approved topics 
•  FORMAT the copy and content into your emails and LINK the workflow together 

social media ad setup for marketing, marketing help for photographers, help running a facebook ad, paid social media ad help,

BLOGGING & WEBSITE
for PHOTOGRAPHERS

custom blogging for photographers, blogging help, help with blogging, i don't know how to blog, evergreen content creation for photographers, photographer business coach

custom blogging


•  Includes 5 custom blogs on the topics of your choice 
      • You can choose from:  
           • Client sessions, weddings, events - highlighting your images and details 
           • Evergreen content - the content that is helpful, educational, and high in value for your clients
              experience (example: The Five Top Dress Rental Companies) 
•  Blog package must be completed within 12 months of purchase date 

website:  seo audit 


• SEO analysis of your website, which includes:  
      • Check to see if your site is mobile-friendly 
      • Analyze your backlinks
      • Check organic traffic 
      • Check keyword traffic and rankings 
      • Competitor analysis 
      • Etc. 

seo audit for photographers, website seo help, help with keywords, photographer business coach, seo analysis, increase keywords and traffic, competitor analysis
Website copy help, how to write website copy for photographers, custom website copy, photographer website copy

website: new website copy


• Includes 3-4 phone calls which will cover:
      • Current website copy 
      • Goals for updating your website copy
•  Includes custom copy for 6 new website pages 
•  Formation of goals, voice, and brand through keyword heavy copy from a professional copywriter 

website:  seo and keyword one-on-one help session


• Stop wasting your time searching Google, or worse yet, not addressing your SEO at all!  We can help
   you out and in two real-time sessions get you the foundational education you need to take on your
   SEO and bring your website to the next level.  
• Includes 2 Zoom calls which will cover:
      • SEO basics - 1 hour 
      • SEO tutorial - "Exploring Your Personal SEO" - 1 hour 
      • Assistance walking you through setting up your "back-end" including metadata, file renaming, H1-
        H5, image resizing, alt text, etc.

seo and keyword help for photographers, help with seo, seo tutorial for photographers, business coaching photography,
showit website help, showit website tutorial, help with showit, website assistance,

website:  showit one-on-one help session 


• If you're stuck in your website design - this is for you!  Whether you have one question or twenty, why
   waste anymore time scouring the internet or on hold with the help desk!  We will help take your
   website from frustrating to functioning in only a couple of hours, helping you to bring your project over
   the finish line - and be something you are proud of! 
• Includes 1-2 phone call which will cover:
      • Your current website and its functionalities 
      • Q and A to answer assist with troubleshooting or answer any questions you may have in designing,
         setting up, and developing your ShowIt website 

WORKFLOWS & EMAIL TEMPLATES 
for PHOTOGRAPHERS

email workflow/template customization


• This package is customization of any THREE workflow/email templates that TOGRAFY currently
   offers
• This package does not include implementation
• This package DOES includes your choice of ANY of the three workflows currently offered in the shop
• The Process:
     • Delivery of three workflows (digital downloads)
     • You will read through each workflow, make any edits/changes you wish
     • Phone call follow-up to discuss each workflow (2-3 phone calls total), answer any questions, and
       assist with editing and changes
    • You will then implement the workflows into your CRM

dubsado email template customization, 17hats email templates, iris works email templates, photographer business coach, CRM workflows,
honeybook email templates for photographers, email customization, client management templates, photographer business coach

honeybook:  email workflow/template customization and implementation


• This package is customization of any THREE workflow/email templates that TOGRAFY currently
   offers.
• This package DOES include full implementation of all three workflows - this is the fastest way to setup
   and get your workflow implemented, up and running.  If you're short on time - THIS is the package for
   you!
• This package DOES includes your choice of ANY of the three workflows currently offered in the shop
• The Process:
     • Delivery of three workflows (digital downloads)
     • You will read through each workflow, make any edits/changes you wish
     • Phone call follow-up to discuss each workflow (2-3 phone calls total), answer any questions, and
       assist with editing and changes
    • Implementation into your Honeybook account

honeybook one-on-one help session


• If you're struggling to setup Honeybook, have some questions, or just simply need someone to hold
   your hand and walk you through the setup - THIS is for you!
• Session #1
      • 2 Hour Tutorial – “Honeybook Basics”
          • Covering all the “ins and outs” of Honeybook, how it works, what is a brochure, proposal, etc. 
          • Answer any questions you have in real-time o One-on-one walkthrough over Zoom
          • Recorded so you can watch back for reference
• Session #2 and #3
      • 2 – 30 Minute Follow-up Zoom Meetings o Scheduled weekly after the initial Introductory Tutorial
        Meeting
      • These meetings will allow you to ask any additional questions and gain clarification on any pieces 
         of the Honeybook puzzle
• Session #4 o 1 Hour Tutorial – “Final Honeybook Review”
      • Honeybook Review Final Meeting
      • To be completed after either “Workflow Development and Implementation Sessions” are complete
         OR after you have thoroughly created email templates, brochures, proposals, and workflows
      • We will not be reviewing any content of any of the materials during these calls, simply the 
         processes of set-up, design, and implementation

honeybook help, honeybook tutorial, honeybook pro, photographer business coach, crm help,

BRANDING & PORTFOLIO
for PHOTOGRAPHERS

digital portfolio audit for photographers, help choosing photos, portfolio help, photography business coach

digital portfolio audit


• Review and critique all digital images on your website 
• Complete 2 phone calls which will cover:
      • The goal for your website, brand, niche, and ideal client 
      • Deliver results of the audit with constructive steps and recommendations 

branding


•  Includes multiple phone calls where we will discuss:
      •  Ideal client, feeling, voice, and mood of your brand 
Delivery of:
      •  3 Logo options 
      •  2 Sub-mark logo options
      •  Badges 
      •  5-7 Color badges
      •  2 Fonts 
•  This is a hands-on, one-on-one package that will allow you to have a voice in your new brand

branding for photographers, branding books, photographer logos, logo creation for photographers

LEGAL for PHOTOGRAPHERS

trademark, copyright, entity formation, and custom contract creation


Hubbard Law frequently supports TOGRAFY clients in the application of trademarks, legal disputes between parties, business entity formations, and creation of custom contracts. 

Tografy is not a law firm and I cannot--and do not--provide legal advice.

But my husband Adam can and does! Adam is an intellectual property attorney here in Longmont, Colorado. He routinely counsels my clients (photographers), start-ups, influencers, and creatives on how to best develop, protect, manage, and monetize their intellectual property (contracts, trademarks, copyright law, patents, etc.). 

Please contact him directly at adam.hubbard@hubbard.law (or use the link to the left) to setup a complimentary consultation to discuss your legal questions and needs.

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